CareOregon

 

 

 

 

 

CareOregon’s new website launched early February of 2011. The process included user surveys, usability tests, creating user personas, brand exploration, editorial, photography selection, sitemap and wireframing, and design.

The design was targeting to improve the level of user engagement and efficiency in users reaching their intended content. The following stats were pulled for CareOregon’s new site comparing the month since the launch and the previous year’s numbers for the same time period (2/7/10 to 3/5/10 and 2/7/11 to 3/5/11):

 

  • +34.88% improvement in new visits
  • -34.44% reduction in bounce rate
  • +34.18% improvement in time spent on the site
  • +10.46% improvement on the number of pages viewed per user
  • +38.36% improvement on visitors sourced by search engines
  • +35.77% on new visitors
  • .02%of users relied on search (65th most visited page was search results). Previous: 10.1% , the 9th most visited page)

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